Apple Inc was embarrassed on Tuesday as its much-anticipated iPhone X malfunctioned at launch.
One of its features, the face ID, refused to work. This happened when Apple Senior Vice President Craig Federighi, tried to unlock the phone with his face, during the on-stage presentation.
But the hitch was only temporary as the device unlocked on the second attempt.
The iPhone X will cost $999 and will be ready for shipment November 3. The new Apple Watch for the first time will be able to make calls and access the internet without the customer carrying an iPhone – a major upgrade that one analyst predicted would more than double watch sales.
The iPhone X has wireless charging, an infrared camera and hardware for facial recognition, which replaces the fingerprint sensor for unlocking the phone. The home button is also gone, and users instead tap the device to wake it up.
The screen on the iPhone X is about the size of the current iPhone 7 plus, though the phone is smaller. It features richer colors thanks to a new screen technology called OLED that other vendors are also rolling out.
The glass and stainless steel device has an edge-to-edge display that Chief Executive Tim Cook called “the biggest leap forward since the original iPhone”.